Rebecca Richter

Negotiating and controlling offline media for all markets. Built up offline media strategies for all markets. Closely work together with brand team for creating material such as TV spot, advertisements and all other offline materials. Support yearly budget planning and other channels such as Affiliate, SEA, Display and Retargeting.

Responsible for all campaign related issues and media buying. Planned also the partnersites for the auctions and lead of 3 people. Built up the marketing strategy for the daily auction channel including recruiting testimonials for the special shows like Ariel Adams, BUNTE Magazin, Dom Perignon, etc.

As a Senior Media Manager at Auctionata I am responsible for negotiation, planning, execution and analyses of media activities globally. I am the interface between the marketing and a lot of different departments inside Auctionata, such as accounting, controlling, marketing intelligence, creative department and the management. Beside cost reports I am also analysing the performance of our media activities.

As a Senior Media Manager at Zalando I am responsible for negotiation, planning, execution and analyses of media activities in all Zalando market. I am the interface between the media team and a lot of different departments inside Zalando, such as accounting, controlling, marketing intelligence, TV productions, market research, strategic marketing and the management. I am also resposible for the functional leadership of the regional media manager and their evaluation

As a Media Manager at Zalando I am responsible for negotiation, planning, execution and analyses of media activities in all Zalando market. I am the interface between the media team and a lot of different departments inside Zalando, such as accounting, controlling, marketing intelligence, TV productions, market research, strategic marketing and the management. Beside cost reports I am also analysing the performance of our media activities.

As a Junior Media Manager at Zalando I was responsible for the planning of TV and print activities in the DACH region. Beside performance tracking and reporting I also negotiated the best possible conditions for Zalando.

Thema Abschlussarbeit: Der Markenstärkeindex - Eine empirische Analyse anhand von Handelsmarken

Thema Abschlussarbeit: Der Markenwert - Eine Gegenüberstellung verschiedener Verfahren zur Ermittlung