Reggie Beason

Specializing in helping banks and credit unions create a level playing field against the big banks. I enable financial institutions to achieve peak performance, a loyal customer-base and continuous streams of revenue.

I was hired to blaze the trail for entry into the financial services industry by this long-established database marketer known for its Salesgenie product. As the leader of the company’s new financial services vertical, I called on the top 200 banks and credit unions in the US and Canada. High-Value Accomplishments & Results: -Built a high-probability $390K pipeline with leading regional banks and credit unions in the US and Canada.

Expanded existing client relationships and identify new accounts for marketing services solutions suite. Created and executed regional and national sales strategies. Collaborated with Sales Directors, Account Executives, Market Managers and other support functions to identify incremental sales opportunities.

Responsible for developing new client business through a referral-based networking approach, conducting comprehensive prospect needs assessment, communicating the business value & benefits of partnering with DMA, and developing/negotiating detailed proposals to meet specific business requirements.