Reine Bouazza

Analysis and set up of marketing strategy. PMO Implementation and management Group level. Budget reporting, measurement, feedback and control systems on the group and country level. Development of Brand, PR and international Press, EVP Employee Value Proposition. SPOC for PR and communication Agencies. Website project management, budget controlling and editorial. Publication of the Meridian New Markets development/ Expansion General Management Marketing & Sales Offline/ Online B2B-B2C Sales

Promoted and Organised “Planet Lebanon 2006” congress and exhibition in Beirut, Lebanon, 28-30 July ‘06, to bring in foreign private investors and governments partnerships. Sale of advertising and sponsorship packages. Sale of exhibition spaces. Minimum target revenue exceeded by 115% Event management - exhibitors services, business conferences, business panels, catering, security and press conferences. Press and Media. Partnerships - MIT (Massachusetts Institute of Technology).

Managing projects for the CEO of Group Mediterranée, Forbes list holding company for banking, investment banking, insurance and construction activities of the Hariri familly and partners including: OGER, SAUDI OGER, OGER TELECOM, BANKMED, MEDGULF INSURRANCE, COFIMED SWISS.

Organising ISM´s venue in the Middle East countries. Implementing ISM´s participation in MBA events (MBA World tour, Access MBA, Forward Forum). Setting up of education topics and conferences in events. Organising corporate workshops. Negotiating and managing advertising budget with business press (The Economist, Time Magazine, Executive Magazine, Business Week). Conducting recruitment interviews with prospect students.

Managed Media Planning and marketing budgets - $150K per fair. Supervised trade shows brochures and catalogues publishing. Handled relations with government representatives and sponsors. Saved 50% on media costs. Sale of booths and advertising in the exhibitions catalogues. Exhibitors’ services: transport, logistics, and hospitality management. Project Examples: Algeria International Fair, Algerian Week in Baghdad and Beirut, Turkish Days in Beirut, Project Lebanon. Events management in Europe.

THESIS: Retail Banking Strategies A deep analysis of the 8 majors Banking Groups worldwide: presenting their strategies and forecasting potential Banking & Insurance Products Development Matrix.