René Staebe

- Scientific Engagement - Public Awareness and Communications - Political Engagement - Managing External Service Providers

Scientific Communication Regulatory & Technical Relation Digital marketing Develop regional or country based influencer marketing / credentialing strategies Work with EMEA marketing to develop ER plans for Pampers Develop social media strategy for CEEMEA Provide communication support for Pampers commercial innovations and product initiatives. Develop relationship with PR Agencies Crisis Management Global product Claim responsibility for BabyCare Diaper products

• Technical project management for global Pampers product launch in relation with internal and external partners and product performance management. • regional claim customization plan in collaboration with multifunctional teams and local business units. • Realization of visibility tools and customer/consumer sell materials. • press and event programs by managing the partnership with professional endorser and media.

• Current business and claim support leadership for Pampers EMEA product launches. • technical claim support strategy for external stakeholders and claim challenges. • claims & product demonstrations to communicate Pampers’ innovation capability in advertising and trade presentations.

• regional R&D support for european Joint Ventures (Arbora&Ausonia, Fater) to meet the needs of the local market • local product development and technical initiative readiness, incl. coordination of raw material qualifications, Formula Card generation, consumer testing and competitive benchmarking.