Reyes Brusola

Achievements: Developed the business plan for a new TV channel instore: Canal Migra. Launched of the digital signage channel. Developed its sales and marketing collaterals. Prepared proposals to potential advertisers (Vodafone, Lebara, Agen

•Created business plan. Located premises. Hired and trained staff. •Leading and managing the Sales, Marketing, Project Management, Creative and Finance Department. •Responsible for developing, adopting and implementing the agreed-upon marketing strategy for the agency. •Designed and implemented agency policies and processes. •Develop and implement price policies and negotiating conditions aimed at optimizing sales and margins.

 •Carry out regular sales forecasts and analyses •Launched agency to media.

DELL EUROPE: Design the first social media programme for Dell EqualLogic to generate marketing leads. GOOGLE EUROPE: Business case on how to become a Google reseller in Romania for the long-tail market segment. ROMTELECOM: Build a proposal on how to position the company as the first Romanian operator in the interactive arena. a TURKTELECOM company: proposal on how to reinforce Avea’s brand awareness &increase its web traffic. KONDIMENT ROMANIA and NEW OFFICES: defined workflows and new partnerships cases

Responsible for Marketing in Spain and UK. Direct report to Managing Director. -Created and developed marketing strategy, structure and processes. -Appointed and management internal staff, external agencies and suppliers. Developed communication strategy and campaign concepts. Project managed campaigns -Worked and launched corporate guidelines, portal and collaterals. -Kept relationship with sponsors (Manchester United, UNICEF and ATP). -Kept and owned budget planning and control.

-VP’s right-hand, responsible for developing and adapting the new European Hewlett-Packard’s comarketing programme within the agency, at a European level. -Built-up and developed processes for integrating Hewlett-Packard’s co-marketing programme within the agency. -Defined and implemented agency co-marketing strategy. -Created guidelines and processes for team members. -Managed team of twelve in five countries. -Reported financially to VP.

-Created, developed and implemented HP channel partners’ marketing plans. -Advised HP distributors on most suitable marketing mix tools. -Consulted HP partners on Customer Relationship Management (CRM) services. -Project managed co-marketing collaterals developed between HP and its partners. -Reported financially. -Managed team of ten.

-Managed client relationship. -Budgeted, planned and evaluated new projects. -End-to-end project managed of on- and off-line campaigns (direct mailings, customer quarterly magazine, video-production, CI-development, international newsletters, electronic direct mails, websites, portals, educational games, interactive applications, banners, CDs, DVD, SEM...) -Liaised with internal and external resources and suppliers

International picture library specialised in the production and marketing of royalty-free images, with headquarters in London (UK) and subsidiaries in Cologne and New York. -Acquired new channel partners in Europe and South America. -Managed partners’ business plans. -Credit control of partners’ accounts. -Developed comarketing communication plans and campaign concepts/frameworks. -Implemented integrated comarketing campaigns -Represented the company at international conferences. -Liaised with press

Degree in Sciences of Information: Advertising and PR