Mag. Ricardo Baquero

At Native Creative, I developed and optimized concepts for web and mobile applications. I enhanced the UX research process, conducted usability tests, and collaborated closely with stakeholders. My tasks included improving information architecture, user flows, and creating prototypes in Figma. Insights were integrated into design reviews and adjustments to meet user needs and client goals. Additionally, I led UX research and UI design sprints to ensure user-centered, high-quality solutions.

In my freelance role at TSG, I directed user research and applied Design Thinking to design user interfaces for automated terminals. I conducted usability audits to identify UX weaknesses and recommended improvements within constraints such as time and software. Collaborating with interdisciplinary teams, I iterated based on stakeholder feedback to develop user-centered solutions, optimizing color palettes and typography to enhance interaction and ensure clarity of key information.

The HIVE-Lab offers the research associations from science and industry everyday-centric and design-oriented evaluation options with which the VR/AR technology is sensitively embedded in everyday user life. Temporal contract in the project SuperPowersLab (Tool kit, design method for VR designers and developers). I created the project’s branding and worked closely with research teams to conduct usability tests and UX research in workshops with stakeholders.

Contract for the project - “Lang Weg von Ost nach West 2020/2021”. Series of events and exhibitions around the topic of Germany's reunification 30th anniversary. (Html and basic javascript). I was responsible for the Conceptualization, design, and development of the project’s website. Logo design and visual identity.

In my role at BIBA and LogDynamics, I designed visual assets such as brochures, flyers, posters, and trade show booths for conferences. I managed web content using WordPress and Typo3 to ensure that the design and content of the website aligned with the institution’s branding. Additionally, I created infographics for research projects and contributed to the visual communication of scientific publications.

I was in charge of testing various products (apps and websites for virtual sports simulations) and proposing improvements. Collaboration with developers, 3D animators, and UI/UX designers.

I guided and helped students with projects and exploring digital fabrication (3D printing, 3D scanning, laser cutting) and basic programming skills on Processing and Arduino platforms.

Manager and coordinator of design projects from concept to completion. Working closely with the customer to develop visions, conceive designs, and consistently meet deadlines and requirements. The design lab was established to experiment with new design methodologies on graphic and industrial design projects. The concrete idea was to study and explore methods such as Ideo design thinking, co-design methods, integrative design, and sustainable design.

In my Master of Digital Media, I studied foundational theories for designing interactive systems and conducted extensive user research. I learned to apply design principles like visual design and information architecture, and gained hands-on experience with prototyping, usability testing, and addressing accessibility and ethics. This program prepared me to enhance user experiences across diverse technologies effectively.

Studying Product and Communication Design for my bachelor's degree equipped me with skills in conceptualizing and developing innovative product designs. I gained proficiency in visual communication, user-centered design principles, and creating compelling brand narratives. This background enriches my ability to integrate aesthetics, functionality, and user experience across various design contexts.