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Ricardo Perez

Angestellt, Data Analytics and Sales, Danone
Munich, Deutschland

Fähigkeiten und Kenntnisse

Growth marketing
Digital Marketing
SEO
Search Engine Optimization (SEO)
SEO-Optimierung
SEM
Google Analytics
Power BI
Amplitude
A/B testing
Agile Softwareentwicklung
Scrum
Shopify
R
Data Analysis
Information systems
Business Analytics
Data Science
Big Data
IT Management
Marketing

Werdegang

Berufserfahrung von Ricardo Perez

  • Bis heute 6 Jahre und 5 Monate, seit Feb. 2019

    Data Analytics and Sales

    Danone

    • Business analyst functions for the optimization of reporting tools and applications to empower business teams towards data-driven insights. • Creation of VR/AR experiences as Corporate champion for innovation activities in the fields of Augmented and Virtual Reality.

  • 2 Jahre und 2 Monate, Sep. 2016 - Okt. 2018

    Business Management and Leadership Program

    BT

    Two-year program with 4 semestral job functions: • Sales and Marketing: Use of social media for commercial positioning and prospecting. Account management of a set of local industrial accounts. • Contract Commercial Management: PnL, SLA, supplier and risk management of customer accounts. • Project manager for cost reduction projects to secure savings of approximately £1.5m. • Finance Project manager: Led a multi-skilled finance and legal team to implement a telecommunication tax assessment project.

  • 1 Jahr und 1 Monat, Dez. 2016 - Dez. 2017

    Cofounder and head of growth marketing

    Natural FEST

    Led growth marketing strategy for securing the assistance of more than 10.000 guests to multiple free-attendance wellness and entertainment festivals (Instagram.com/naturalfestco) • Led the social media advertising strategy to grow average assistance in +50% on an event-to-event basis. • Created and executed a unique brand experience strategy that increased partner brands’ awareness in average +15-20%. • Developed multiple micro-influencer marketing campaigns to increase customer interaction in +10% MoM.

  • 1 Jahr und 1 Monat, Okt. 2015 - Okt. 2016

    Cofounder and head of digital marketing

    Greenzy

    Led negotiations with partners and media, and coordinated growth strategy for an urban IoT hydroponics startup (Instagram.com/greenzyco) • Performed social media advertising, SEO and SEM strategies to grow online sales approximately +3% MoM. • Developed print and digital media campaigns to increase brand awareness.

  • 2 Jahre und 1 Monat, Okt. 2013 - Okt. 2015

    Contract and Procurement Analyst

    Occidental Petroleum Corporation

    • Development of contracting strategies for facilities construction & other support services in the operations of Oxy in Colombia. • Supplier sourcing, Tender preparation, Commercial bid evaluation, Negotiation with bidders, Allocation, Onboarding, and Contract Performance Review. • Strong savings targets especially during Oil Price crises.

Ausbildung von Ricardo Perez

  • Bis heute 4 Jahre und 7 Monate, seit Dez. 2020

    Certfiied Growth Marketing

    CXL Institute

  • 2 Jahre und 5 Monate, Okt. 2018 - Feb. 2021

    Master in Management and Technology

    Technische Universität München

    Specializations in Marketing, Strategy and Leadership (Management), and Industrial Engineering (Technology) Master thesis: Business model evolution in the plant-based industry

  • 5 Jahre und 7 Monate, Feb. 2008 - Aug. 2013

    Industrial Engineering and Operations Research

    Universidad Nacional de Colombia

    Focus on Operations research and stochastic processes.

Sprachen

  • Spanisch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Fließend

  • Deutsch

    Fließend

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