Richa Ramaswamy

• Planned and created engaging content using Canva and Hootsuite to align with the marketing strategy of a SaaS company. • Developed and implemented social media campaigns on LinkedIn and Twitter to support promotions. • Designed email templates in HubSpot, segmented audiences through CRM, and ran targeted email campaigns to around 500 customers. • Managed social media accounts and created engaging content to build brand awareness.

-email campaign-set ups,distribute,monitor and analyze B2B and B2C customers. -Create SEO optimize copy for a range of platforms in the form of blogs, product description. -Use Google Analytics to analyze and report on key digital marketing campaigns for each clients. -Conduct on-site and off-site SEO audits and competitor analysis for clients and report back to digital marketing manager. -Prepare emails to send out to customers.

- Engaged with online case studies of pork sausages in South American continent - Carried out market segmentations and market analysis through PESTEL analysis - Created comprehensive report on Market Environment, formulated, and compiled data for inclusion in a report

- Research on market size, global challenges, and Industry Analysis of Smart Water Meter. - Research on requirements of potential customers for Landis+Gyr- Ultrasonic Smart Water Meter - Engaged in regular Project meetings with company