Richard Bohorquez

*Previously Travel Audience GmbH - An Amadeus Company

- Strategies design for programmatic inventory monetization of online video and display ads from customers and partners of NED (Yield Management). - Research, negotiation and implementation of "Sell Side Platform" and "Ad Networks " with demand for online video and display ads. - Programmatic monetization supervision. - Optimization of programmatic operation across different platforms ( SSP , Ad Networks): * Digital inventory analysis. * Price rules optimization. * Demand channels o

- Direct campaigns implementation through the AdServer Weborama . - Tracking codes and tags creation for publishers implementation of ad formats, and proper data collection through Weborama. - Coordinating with publishers for the successful implementation of the campaigns. - Technical support in the event of implementation problems. - Analysis of campaigns data, detecting the possibility of data discrepancies between AdServer and publisher. - Reports creation per campaigns.

- Analysis, control and monitoring of infrastructure works. - Generating annual work plans of infrastructure projects to be made by the Zulia state Governor. - Calculating raw material used in infrastructure works. - Creating quarterly management reports of infrastructure works progress . - Reporting to central bank of the resources used for the production of infrastructure works.

- Creating analysis reports and website performance evaluation through Google Analytics. - Planning and development of marketing strategies to promote the site as an advertising medium - Preparation of weekly reports of metrics generated by advertising in www.sunoticiero.com, for further improvements following the results generated. - Preparation of deliverables reports, of advertising metrics generated by in web banners and social media. - Sales proposals of banner slots to potential customers of Sunoticie

- Coordinating and monitoring the team's compliance with content plan, plans and special activities. - Platform analysis and research, for optimization and improvements of the website reach.

- Content distribution in the main social networks operating for Sunoticiero.com, through BufferAPP - Permanent interaction with sunoticiero.com followers.

Occupational internships in Petroleos de Venezuela S, A (PDVSA), Tia Juana. Developing manuals for technical evaluation of Gas Compression trains in Tia Juana district plants, in order to execute major maintenance plans.