Richard Kiss

• Based on own market research, developing the business modell and market entry strategy • Building up market relevant portfolio • Opening the new subsidiary of United Brands Group

• Developed and coordinated the change of the company’s strategic direction and the redesign of the product portfolio • With effective crisis management significantly improved the stability of the company • Built and managed relationship with the key international retail chains (Metro, Tesco, etc.)

• Prepared and coordinated the market entry of a market leader Rumanian pharmaceutical company to the Hungarian market (derma-cosmetic, food-supplement) • Developed a pharmacy-chain franchise concept • Developed two food-supplement, two healthcare and a bio product launch strategy (pharmacy, retail)

• Increased the turnover of the Division by 300 % (2 billion HUF in 2006, Humana babyfood, OTC) in 3 years • Developed the Hungarian Division (sales team for retail, pharmacy and specialist channels, marketing, back office) from 13 to 30 people • Prepared and supported the Slovakian market entry • Built up the retail presence of the Humana babyfood portfolio less than one year • Supported and supervised all the marketing activities in Serbia and Slovakia

• Increased the turnover with partners by 15 % (3,2 billion HUF) • Organised tailor made and POS activities, category management projects with key partners, local and international chains (Tesco, Reál, Plus, Provera/Cora) • Based on succesful annual arrangements the presence of Zwack portfolio significantly increased • Harmonised the trade marketing activities of all Key Account Managers in the KA channels

• Stopped the decreasing trend of St. Hubertus and by a new positioning increased sales by 6% • Developed strategy and annual plans for Unicum, Averna, St. Hubertus, Evian, and for the vermouth (Cinzano) and brandy categories • Developed TV spots and several consumer, tailor made and in-store promotions, HoReCa activities and bar men promotions • as a project manager led a team working out the Zwack corporate internet strategy and corporate website and corporate identity manual

• Managed the product development process and launch of 25 products (dessert, cake-mixes) • Developed launch strategy for an innovative category (cake mixes) and for the dessert category incl. consumer and sales motivation, in-store activities and promotions and the development of a TV spot • Orchestrated all the trade marketing and market research activities of the dessert- and cake mixes categories • Member of the Dr.Oetker Project Team which was responsible for developing the company strategy

• during my management trainee course I studied the company and I was involved into the work of each departments (sales, marketing, controlling, product development, production)