Rieke Pfannenschmidt

Development of Mizuno’s digital marketing strategy Conception of the Mizuno new website and blog Conception of the Mizuno newsletter Management of social media profiles, content planning, creation and advertising Key contact and in charge of alignment for global Mizuno stakeholders regarding digital marketing in EMEA Selection, briefing and management of agencies Developing campaign concepts Organizing and managing photo / videoshoot Presenting the strategy and campaign to the EMEA Markets

Digital Marketing: - Implementation of social media strategy & campaigns - Developing Hootsuite training guide - Analyzing social media performance - Customer support and interaction with fan base - Maintenance of the official Mizuno website Trade Marketing: - Assisting in the development of the product catalogue - Assisting in the Shop in Shop concept & POP material development - Support for the Autumn Winter 2015 campaign photoshoot - Development of the Mizuno Promo Catalogue

- Corresponding with and managing external event providers The Color Run Barcelona - Press conference coordination - Managing the packet pick up event for 12.000 participants - Supporting all the staff necessities the day of the event - Post event review analysis: Successes and improvements - Seeking and negotiating with new event providers for The Color Run Madrid

- Support for Softgoods Categories - Assist in product management of the Limited Edition 100 Years Collection 2014 - Assist in product management for the Apparel and Footwear Collection 2015 - Marketing support - Catalogue and flyer developments - Brand Portal coordination - Support of event organization ( Product launches, Go to market meeting, Regional sales meeting) - Competitor Analysis - Market Research - Daily correspondence with EMEA markets

Luxury Management

Sport Management