Robert Czerechowicz

• Managed annual $30M+ portfolio consisting of some of Google's largest Automotive Importers (FIAT Group, Volvo Cars, KIA, Renault, Honda, Mazda) • Worked with and navigated complex data sets and tools to derive valuable insights in order to persuade customers to embrace Google's latest advertising product solutions and technologies to drive their brands forward • Developed and implemented SEM, Display, YouTube and Mobile advertising strategies (lead-generation and performance branding)

- Managing the branding of "Milka" in FIS Alpine Ski World Cup and successfully reaching higher brand awareness and recognition - Negotiating contracts with brand ambassadors - Managing brand ambassadors by integrating in local marketing campaigns delivering excellent equivalent media value - Creating on-site marketing tools in order to ensure brand experience for target audience - Developing new int. summer sponsoring platform - Coordinating agencies for execution of int. VIP events

- Managing Kraft Foods chocolate brand (Milka) in D/A/CH and successfully leveraging market performance - Coordinating new product development process from marketing side and coordinating successful launch in D/A/CH - Organizing launch advertising campaign for new product in cooperation with external agencies resulting into increased brand awareness and recognition - Tracking and reconciling brand's budget and recommending budget adjustments

- Organizing “Active Driving” trainings and in-house learning sessions - Coordinating production of BMW China Training DVD (5&7 series) - Preparing new training concepts for Mainland China

- Supporting MINI‟s Advertising & Communication Strategy projects - Preparing Unconventional Marketing activities

- Developing cost centre reports - Reconciling Account Payables - Processing invoices from suppliers and from Porsche Retail Group

- Supporting Product Management in operative and strategic projects - Generating competitive analyses & product ideas for car accessory - Handling of controlling tasks for Supply Chain Management

- Developing purchase orders in ARIBA- and SAP R/3 Systems - Supporting development of purchasing forms

Supporting completion of projects, PSP-elements and CO/PM commissions

Marketing