Robert Steelhammer

The Steelhammer Group was formed to help companies realize the full potential of their eCommerce investments. Most companies have web sites, but aren’t sure of the return that they are receiving. The Steelhammer Group can help you realize your full investment. We are experts in the areas of; eCommerce strategy, execution, customer experience, metrology, technology and operations. We have worked with firms such as Nokia, Vodaphone, Time Warner Cable, Synchronoss Technologies.

Responsibilities and accomplishments include • P&L for all online sales and service for AT&T; over $4 Billion in revenue • Develop overall strategy and operating model for att.com • Customer experience management for att.com • Web marketing, development, operations & content / creative for www.att.com • Evolving merged companies from multiple customer experiences to one • Led and launched the online marketing for the wildly popular Apple iPhone

• Chief Web Executive for Cingular’s over $3 Billion online business (P&L responsibility) • Complete redesign and customer experience for Cingular.com that resulted in; o Increased overall web traffic from 24 Million unique visitors per moth to over 33 Million o Increasing gross adds in the B2C business by over 28% o Increasing gross adds in the B2B space by over 110% o Increasing customers satisfaction by 12% o Reducing churn by over one hundred basis points o Managed $120M budget

• Developed the strategy and customer experience plans for all of Motorola’s Intranet properties. Results included an over 368% web traffic increase by employees. • Defined the strategy and implementation plans for Motorola’s Corporate B2B online presence (EDI, Rosettanet, Supply Chain). • Consulted to Motorola / Freescale’s Marketing & Web Team on design, implementation and transformation of Motorola Semiconductor to the new Freescale company and brand.

Provided overall marketing strategy and direction for all of SGI’s web properties. This included www.sgi.com, SGI’s public site, along with SGI’s intranet and e-Commerce extranet sites (over 70,000 pages that receive over 40 million hits a month). Led large multidivisional cross functional teams (over 200 people at its peak).

• Led the start-up and deployment of IBM's Technology Group eCommerce and web development / production organization. Grew the organization from three people to a sixty-person global organization. • Led the cross-functional team that invented The IBM Edge, a secure eCommerce extranet that was responsible for $2.6B in sales in 1999. Started project as a 3 day 6 function prototype and moved to a 56 function working extranet in 45 days.

Program / Project Management

Computer Science