Roberto Blanc

Present client: Tinval Sistemes S.L. Executed deep organizational, corporative communication and positionting analysis. Efficiently develop full market and competitor analysis. Managed Google AdWords campains. Develop new positioning and communication strategy [First step: Internet (SEO, Blog, AdWords, forums,... )].

Developed and oriented product mix and medium and long term product strategy. Proficiently executed external communication and in-company announcements between company headquarters and international offices (Japan, USA, Italy, England, etc). Coordinated multidisciplinary teams (R+D, support, sales, marketing and communication) keeping release and product lifecycle. Successfully managed NTRsupport, achieving a growth in total sales of approximately 80% for 2007.

Created, developed and evaluated the marketing plan for products under direct responsibility. Efficiently managed distribution channel and customer relations. Participation and coordination of promotional events and press releases.

Sole responsibility in the development of the marketing plan for a software product. Managed product distribution and partner relation network. Coordinated and executed sales force and business partner’s training courses.

Successfully implemented SCCM (Supply Chain and Customer Management) software for various sectors including retail and chemical Analysed and advised customers on marketing processes, including demand forecasting, promotions and pricing. Evaluated and controlled different aspects of the production process: production planning, resource management, stock control and rotation.

Active participation in the presales process for SCCM software tools. Analysed key business processes in various industries: food & beverage, automotive, FMCG, retail and textile. Created on location prototypes for Italian, British and Spanish customers and prospects.