Roberto Colombu

Angestellt, Head of Marketing Jeep Italy, Fiat Group Automobiles
Torino, Italy

Fähigkeiten und Kenntnisse

Marketing
Sales
Area Manager
Automotive
Commercial
Communication
Manager
Marketing Manager

Werdegang

Berufserfahrung von Roberto Colombu

  • Current 14 years and 9 months, since Sep 2011

    Head of Marketing Jeep Italy

    Fiat Group Automobiles

    Leading a Team of 5 people, I ensure qualitative and quantitative Marketing targets according to Jeep Marketing Strategy for the italian market. Defining effective action plan exploiting all marketing tools managing product lifecycle. ATL, BTL, Media planning, CRM, product management, Pricing, Promotional initiatives are under my control. Leading press activities in coop with press dept and brand communication on social media.

  • 3 years and 6 months, Mar 2008 - Aug 2011

    Sales Area Manager

    Volkswagen Group Italia

    Responsible for sales and after sales performance in Lazio Region and Sardinia (Main volume area in Italy with 13 dealers involved) according to the sales and service strategy of VW Brand. Defined sales objectives and strategies and supported dealers in developing local marketing and action plans to increase sales and reach quality items’ target.

  • 2 years and 2 months, Feb 2006 - Mar 2008

    Product Manager

    Volkswagen Group Italia

  • 1 year and 2 months, Feb 2005 - Mar 2006

    Communication Manager

    Volkswagen Group Italia

  • 1 year and 2 months, Jan 2004 - Feb 2005

    Account Executive

    McCann Erickson

  • 1 year and 1 month, Jan 2003 - Jan 2004

    Account Executive

    DDB Communication

  • 8 months, Jun 2002 - Jan 2003

    Account Assistant

    Lowe Pirella

Ausbildung von Roberto Colombu

  • 4 months, Mar 2003 - Jun 2003

    Marketing and Communication

    SDA Bocconi

    Executive Training: Integrated Marketing Communication.

  • 10 months, Sep 2001 - Jun 2002

    Marketing and Communication

    Accademia Comunicazione Milano

    Master: Marketing and Corporate Communication. Main subjects: Product Marketing, Promotion, Advertising, Public relation.

  • 1995 - 2000

    Literature

    Università di Cagliari

Sprachen

  • Italian

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Spanish

    A1-A2 (Grundkenntnisse)

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