Roberto Lumen

Reports to the CEO for synchronization and execution of Marketing Plan and Programs to various department in the organization. Responsible for the overall systemwide and local store marketing strategies of 4 ASSIA in wok Exotic Restaurant in Dubai. Conceptualize external local marketing activities via traditional and non-traditional media to attain the overall objective of traffic drive to store. Monitor and analyze Key Performance Indicators and prepare Business Review for presentation.

Report directly to the President and VP for Marketing with regard to marketing activities from development to implementation as planned. Create and conceptualize product development and effective marketing promotion that will suit market needs in 12 assigned store in different location. Monitor and analyze Key Performance Indicators - Sales, Average Check and Transaction Counts. Ensure that branding is properly and effectively ulitize in building awareness.

Report to the COO and Corporate Marketing Manager for alignment and consistency in terms of systemwide marketing plans and programs. Plans and implement Marketing Calendar to address sales gap. Monitor and anlayze Key Perfromance Indicators of the 24 assigned franchise restaurant. Process owner of Regional Marketing Calendar and Community Marketing Plans and Program to establish brand dominance.

Ensure that Local Store Marketing objectives are correctly implemented in the stores. Analyzes and plans activities to accomplish LSM objectives. Responsible for monitoring and feedback system in relation to marketing activities and competitive information. Conduct ocular inspection of an outdoor advertising site. Conduct and supervise in-store/out-store Market Research (Eating Habits Survey, Traffic Generator Survey) within the trading area.