Dr. Rodolfo Pinto

• Responsible for the set up of Corporate Identity and branding guide, brochures and web contents, shops' design and marketing strategy. • Responsible for web site content (Casino, Sport, E-sport, Horse Racing, Virtual Games).

• Marketing and Communication activities coordinator for our 1.000 shops, our quality control Team (11 people), subsidiaries and distribution partners. • Budget management and responsible for developing and evaluating customer-facing multi-channel strategies (web content, newsletter, social media and promotions) for marketing our products in the BtoB and BtoC. • Planning and implementing market research: products and services satisfaction analysis (BtoB and BtoC). • Marketing materials development.

• Web content and Social media management • Project manager assistant for the following work plans: --> BetFans (http://betfans.webhat.it/italian/index.php): feasibility study of the conversion by 'for fun' to 'for real' through a partnership program with bookmakers licensed in Italy (“.it”). --> BoxPass & Passmakers (http://www.boxpass.net/): study and implementation of a new payment system via smartphone.

• Managing partnership with Proforma advertising agency. • Managing competitions on the occasion of the partnership with BMW Motorrad Italy. • Responsible for web guidelines, newsletter, banner and promotions (BtoC). • Managing stock for our shops in agreement with the Sales Department. • Controlling of brand intellectual property (online & offline) by way of Thomson Reuters service. • Managing sponsorship requests by our shops in agreement with the Legal Department.

Handling customer requests either by chat, email or phone: • administrating customer’s accounts and payments; • assisting customers on how to use the company’s products and services; • inform customers about ongoing games, game rules and promotions; • troubleshooting technical problems faced by customers. April 2011 ---> Winner of the internal marketing project: competitors analysis and positioning analysis of the company.

• Customers and purchase management (from the offer to the sale conclusion). • Analyzing Italian market’s trends (divided into areas, sale agents and products). • Sale representatives and customers contact center.

• Weekly reporting on Italian market’s sales. • Assistant for ATL and BTL communication strategies: visual, head line, payoff, body copy. • Specialized press management and distribution. • Preparing briefs for the in-store promotions and for the advertising agency (TBWA Italy). • Creating and implementing marketing plan for different product lines.

Telemarketing employee, being in charge of contacting new customers, proposing new products arraging appointments with sales agents, managing claim.

Project work: market research on customers satisfaction, betting aptitude, competitors perception and relation with media.

Project work title: “Social game’s market: positioning and ripositioning strategy related to the SingStar brand”

Title of thesis: “Social advertising and adolescents: social aspects, effects and perspective of such astonishing advertising” . Quantitative research on the effects of social advertising connected with the use of drugs, among the youths of Rome’s richest and poorest neighbourhoods. 101/110