Roel Seegers

SSC-ICT is one of the largest ICT service providers of the Dutch government, servicing around 50.000 civil workers worldwide. We provide workplace concepts and smart building solutions that fit the needs of our users. I advise teams across multiple divisions and disciplines about strategic communication in large and complex IT projects, involving stakeholder management, co creation sessions and strategic analysis.

Inbound marketing, SaaS consulting, strategic communication, teaching, e-learning.

Supervised marketing team of 5. Implemented agile methodology and out inbound marketing strategy. Optimized the MarTech stack. In the lead for channel marketing in Benelux, representing international software vendors, such as GFI, ConnectWise, Datto and Acronis.

Setting up an agile marketing business unit. Accountable for hiring and managing performance marketer and acted as lead link in holacracy (tribes) agile circle. Created a HubSpot VAR business model and provded consultancy and training for CRM, inbound marketing flows and marketing campaigns. Worked with clients in co-creation, facilitating and advising with regards to branding, go-to-market strategy, inbound strategy and corporate story.

WeValuate was a small start-up providing user videos for usability testing and conversion rate optimization of ecommerce websites. We believed that 'companies should understand what makes their users happy, and that finding these answers requires more than just a data-driven approach.'... Meer weergeven

Managing a book of larger enterprise accounts, i.e. Nestlé and Amstel. Working with direct advertisers and agencies.

Owned and operated a small Search Engine Marketing agency in Barcelona, Spain.

Operating from SAP EMEA Inside Sales, assigned to upper ME segment (€200-500 million revenue/yr) in the Netherlands. Optimizing business software and SaaS revenue of SAP All-in-One (ERP/SRM/CRM) and BusinessObjects (BI) from install base accounts.

Managing a portfolio of international agencies and brands representing over $10 million dollars of revenue a year. Worked with TUI Travel, Splendia, SPIL games, Mccann Erickson, Staples, among others.

Consultative selling of SaaS remote user support solutions (NTRsupport, NTRadmin) into SME segment in Benelux. In 2012, NTRglobal got acquired by ASG (www.asg.com)

Copywriting of user manuals and micorocopy for CMS and ERP.

Design and front-end development. Responsible for sales and marketing.

Founding member and first chairman of student union of the Faculty of Arts FLoW. Actively involved in various committees.

Main field of study: Business Communication and Digital Media. Selection of subjects: negotiation tactics, corporate strategy, information technology, communication technology, communication strategies, and more. Graduated by succeeding the oral defense

Completed several courses that formed a part of pre-Master Management Sciences, as introductory to a master in Knowledge Management, Subjects were: Strategic Decision Making, Cybernetics, Financial accounting for decision making, Corporate finance and Knowledge Management

Graduated at Océ-Technologies, Venlo. Evaluation of ITC's LearnLink application, mainly by interviewing service engineers for the purpose of gathering user experience information.