Rohan Saraf

Teleperformance India: AI-driven B2B lead funnels, lead quality +40%, conversion cycles −25%. Ramoji Film City (Sony Pictures): media buying, CAC −30%, ROAS +60%, footfall +45% (Shin Chan launch). Priya Foods: quick-commerce brand/non-brand/competitor architecture, brand 33–46x ROAS. Margadarsi (BFSI leads, Apr–Jul 2026): impression share 12.8%→25.1%, CPL ₹223, junk rate 12.9%. Built agentic AI modules and OmniView, a marketing-intelligence platform unifying 28+ channels.

30–45% YoY ROI growth and CAC −15–22% through data-led media planning on $1M–$3M annual budgets. Up to 5x ROAS across paid search and social; scaled affiliate and programmatic-native acquisition by 60% without extra spend. Real-time Power BI / GA4 dashboards bridging SEO, paid media and programmatic.

12:1 ROAS and €2.8M recurring revenue for the e-commerce business on €750K–€1.2M annual ad spend. Led a team of 6 across paid search, social, influencer and email; owned brand, creative and growth.

Mentored early-stage startups on marketing strategy, go-to-market and growth, including Emendu, Rentastic and Kanara Sporttech. Recommended by Angela Castello, CRO at VDS & Startup Valencia.

Managed a £7.8M annual portfolio of UK & Ireland partner agencies, improving campaign performance. Guided partner agencies on best practice, growing annual ad spend and ROI.

Owned every marketing channel and evolved the mix with new media. Aligned agency performance KPIs with brand goals.