Sahil Vaid

Leading Performance Marketing for a 100+ employee LegalTech startup, driving lead generation and customer acquisition through Google Ads, Meta Ads, SEO, SEM, and AI-powered marketing. Driving multi-channel campaigns to improve CPL, CAC, and ROAS. Key Achievements: Scaled organic content production 3x using AI, reducing production time by 40%. Optimized Google Ads, Meta Ads, SEO, and SEM to improve CPL, CAC, and ROAS. Led an 8-member marketing team. Improved performance through A/B testing and CRO.

Managed advertising budgets above 15 lakh per month across Google, Meta, LinkedIn, and YouTube. • Ran app install and user acquisition (UA) campaigns across Google UAC and Meta Ads, tracking install and in-app events through Firebase, alongside core social media management. • Delivered 1,200+ qualified marketing leads per month through integrated campaign management. • Grew website traffic 40%, as measured through GA4, by executing coordinated digital marketing campaigns across channels.

Led a 20-person team spanning SEO, paid media, and content marketing. • Directed international advertising budgets exceeding CAD 200,000. • Grew organic traffic 30% across managed client accounts, as measured through GA4 and Search Console, via technical and on-page SEO. • Improved conversion performance 35%, tracked through landing page A/B tests, via campaign and landing page optimization. • Raised ROI across key accounts through ongoing account restructuring and optimization.

Improved rankings for competitive keywords through technical SEO work. • Built marketing dashboards in GA4 and Looker Studio for client reporting. • Contributed to attributed revenue growth across client accounts through coordinated paid and organic campaigns. • Worked across paid search, SEO, reporting, and campaign optimization.

Managed SEO and paid marketing campaigns across multiple client accounts. • Increased organic visibility and traffic through technical and on-page SEO. • Improved landing page performance and campaign ROI. • Supported lead generation initiatives across multiple industries