Rohan Tikoo

-Utilize social media to engage with decision makers of SME & MNC companies  Support SEO strategies by understanding keyword priorities  Assist in link-building campaigns  Coordinate online marketing and advertising campaigns  Collaborate with the management team and conceptualize online marketing plan  Demonstrate interest in social media (especially Linkedin) and how media and communication strategies can continuously engage the online community

The tasks included brainstorming ideas and campaigns for digital content and on ground opinions from students to give them the perfect TEDx experience. The preparations were set prior to a month from the proceedings on the 1st April,2017.

The brief stint at the company gave me an exposure to brands such as Godrej and Shapoorji Pallonji. It required social media content writing along with all rounded tasks that had brainstorming sessions regularly. The tasks also included a lot of research of basic advertising campaigns that had to be accumulated and submitted for content creation.