Romain De Ville

• Define and execute the SEO and GEO strategy for customer-facing support content, aligned with Proximus' digital strategy, customer needs, and quarterly content roadmaps. • Own content architecture, semantic structure, and pillar/cluster taxonomy across support, FAQ, blog, and forum ecosystems; drive consolidation to reduce content cannibalization and improve organic rankings. • Built a Generative Engine Optimization (GEO) framework to improve content visibility in AI-powered search surfaces (AI Overviews,

• Rebuilt the website from scratch in a multilingual setup, structuring pages and user journeys to maximize lead capture. • Optimized the website for SEO to increase organic visibility and qualified traffic (site architecture, content, internal linking, priority landing pages). • Created, launched, and continuously optimized Google Ads campaigns (Search) to drive acquisition and improve cost-per-lead (keywords, ads, targeting, budgets). • Improved website speed and technical performance (Core Web Vitals, te

• Internal Search Optimization (SEO / Information Retrieval): Improved internal search performance (relevance, speed, zero-result reduction) using a data-driven testing and iteration approach. • Search UX/UI Strategy: Partnered with UX/UI to design and roll out search experience improvements (query refinement, filters, results layout) to increase findability and satisfaction. • Data & Reporting: Analyzed search logs and website behavior to identify issues/opportunities; produced dashboards and stakeholder r

• Stratégie CRO (éco-système multi-marques) : Pilotage de l’optimisation du taux de conversion sur un portefeuille multi-marques, via une démarche data-driven (priorisation, itérations, tests) pour améliorer la performance du funnel et le chiffre d’affaires e-commerce. • Stratégie de campagnes SEA : Pilotage et optimisation des campagnes Google Ads et Meta Ads (structuration des comptes, enchères, audiences, créas, tracking) pour maximiser le ROAS et la croissance des ventes e-commerce sur l'ensemble du por

• Led end-to-end program delivery for the Forbes BeLux website launch, owning editorial strategy, content pillars, editorial calendars, and publishing workflows against brand and business objectives. • Built the multilingual editorial operating model (FR, NL, EN) covering content governance, publishing standards, and quality controls for the business and finance vertical. • Defined and executed a multilingual SEO strategy: on-page optimization, semantic SEO, topic clusters, internal linking, and news SEO to

• Led end-to-end website development and continuous optimization (UX, user journey, conversion-focused improvements). • Created and executed a content strategy (landing pages, product storytelling, editorial/blog assets) to drive organic growth and engagement. • Planned, launched, and optimized paid acquisition across Google Ads and social platforms (performance marketing, testing, budget allocation). • Implemented an SEO strategy across technical SEO, on-page optimization, and content SEO to increase visib

• Drove community growth by designing and executing engagement and acquisition initiatives across key social channels. • Produced and published high-quality social content (editorial planning, copywriting, visuals) to increase reach and retention. • Managed day-to-day community moderation and interactions, strengthening trust, responsiveness, and brand tone of voice. • Monitored communication performance (engagement, growth, reach) and iterated strategy based on insights and reporting. • Managed partnership

• Launched and analyzed Google Ads (SEA) acquisition campaigns, optimizing targeting, keywords, and ad performance using analytics insights. • Led the UX redesign of the school admissions website to improve navigation, clarity of information, and conversion to application. • Conducted ongoing benchmarking and competitive/technology monitoring to identify best practices and improvement opportunities. • Improved outbound email campaign performance through content, structure, and deliverability-oriented optimi

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Ce Master of Science permet aux étudiants disposant d’un background commercial et marketing de mieux appréhender les nouvelles opportunités offertes par le web, les médias sociaux et plus globalement le monde digital. La formation aborde les thématiques de la relation client, de la distribution et