Roman Kalusa

Responsible for Fendt global brand positioning and global brand campaign implementation, Customer Journey definition, evaluation of sales funnel management processes

Responsible for CRM Salesforce system rollout, lead- and opportunity management, CRM system adoption, CRM training and change management, user satisfaction assessment and customer journey mapping

Management of BMW and BMW i Marketing, PR and CRM aktivities in Hong Kong, Macau and Taiwan. Responsibility includes team lead, brand management, campaign planning and steering, product management, budget controlling, market research and CRM Sales Force implementation

Implementation of the premium retail concept Future Retail in Hong Kong, Macau and Taiwan. Project scope: Sales process adaptation, retail role introduction (product genius), implementation of a new showroom concept and digital product presentation tools

CRM Fit/Gap Analysis BMW Japan and Germany: Analysis and evaluation of the CRM IT systems and business processes of the national BMW sales companies in Japan and Germany in comparison to alternative CRM Systems (Oracle, Sales Force and Microsoft Dynamics). Implementation Multichannel Sales and Marketing Strategy BMW i: Development and implementation of innovative multi-channel direct sales strategy for BMW i. Direct sales processes and IT-functions have been trained and implemented in Europe and Japan

Internationales Management und Marketing