Romina Jorge

Improving web usability by conducting UX research (competitive and UX analysis, heuristic evaluation, usability testing), redefining flows, and UX writing.

Creating and implementing customized communications strategies. Writing and curating content for websites, blogs, email campaigns, and social media to help companies convert users into customers. Editing pieces of content for Greatcontent GmbH to ensure SEO writing and grammar are appropriate.

Expanded the scope of the organization by redesigning the events' registration and membership processes making them simpler to complete and easier to follow up. Improved the communication between the staff and the NPO members by analyzing the flows and refining the strategy. Revitalized the NOP member's interaction by carrying out the technical implementation of the new online forum platform and creating a communication plan. Capitalized the online presence by creating a social media plan

Designed a social media plan to generate content for ciudad.com profiles on social media, boosting engagement and web traffic from social media channels by 20%. Collaborated with Google Argentina to implement live interviews on Google+. Worked with designers and developers to redesign the digital newspaper by conducting a content audit of the existing website and a competitive analysis. Enhanced journalistic coverage by analyzing and implementing different online platforms and tools.

Edited and rewrote the content of the new platform (CTA, descriptions, FAQ, rules, customer support guidelines and templates, articles, etc...) after working with designers and developers to redesign the product.

Pending thesis.