Romy Trajanov

• Increase revenue bookings while maximizing partner profitability for CDW, an IT Reseller with $9.6 Billion in annual revenue (2011) • Hired and manage a team of four Cisco Sales Associates • In FY12, achieved revenue bookings of $145M, resulting in significant Y/Y growth with CDW Small Business • Annual budget responsibility of $1.3M • Enabled CDW’s inside sales organization via trainings around new product lines and profitability programs • Integrated strategy plan to drive sales alignment & enablem

• Channel Account Manager for German IT distributors/Direct Market Resellers (DMRs) - drove revenue growth and increased reseller base - marketing execution, strategic business development, budget responsibility and reseller & distribution sales force education - established reseller market to Cisco, set-up and executed sales incentives and sales programs - Established Direct Market Reseller growth (DMRs) and drove Revenue & Marketing • Strategic Channel-Marketing with significant Budget responsibility

• Completed Cisco Sales Associate Program to become a successful Cisco sales leader • Developed technical and business acumen, sales and presentation skills • Ranked top 12 Associate Sales Representatives out of 75

• Managed key accounts in northern and central territory • Created and organized new product introduction events • Pricing negotiations • Analyzed market and customer segments • Project leader of transportation for FC Bayer Munich Soccer Team Champions League Game 1999

• Transaction of flight-, train- and tourist business; • Customer care and communication

Strategic Management, Marketing, Dissertation: The impact of cultural differences in cross-border merger processes

International Business, Strategic Management