Ronald Veiders

• Manage all global marketing, advertising & promotional staff • Coordinate all domestic & global marketing projects, including ad creation, media buying, promotional activities, rich media development, catalog/brochure maintenance & trade shows • Executed digital marketing strategy through lead acquisition and content management initiatives, including paid SEO/SEM/PPC campaigns to increase awareness and engagement

• Responsible for developing strategic marketing plans and product portfolios for masking, transportation, and electronics product to ensure accomplishment of company objectives. • Oversee and coordinate launches of new products in assigned product categories. • Responsible for obtaining cost and generating fixed asset proposals on proprietary products. • Support & collaborate with sales team to provide the necessary tools to develop trade stories and assist with promotional efforts.

• Leading and working with agencies to complete brand re-positioning materials, including consumer creative and brand packaging. • Created template to guide category and competitive analyses for long-term brand planning that was implemented across all brand teams. • Responsible for creating the guide books to direct our agency and research firm for qualitative analysis of consumer focus groups.

• Responsible for retrieving, compiling, and analyzing national syndicated sales data, as well as internal shipment information. • Developed and presented analytical spreadsheets, presentations, and sales reports used for key strategic decisions. • Created sales presentations and trade materials for key sales accounts, including Walmart. • Streamlined data gathering processes by 85% by heading a collaborative effort with internal resources and outside vendors.

Marketing, Information Technology