Mag. Roxane Born
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Roxane Born
- Current 10 years and 4 months, since Feb 2016
Pharmaberater
Born PharmaConsulting
* Organized the 1st Healthcare summit for FORBES Mexico. * Elaborated business case for a new pharma company and conducted various market research studies for a Mexican generic company. * Started the business in Mexico for the Spanish telemedicine company OPTretina. * Constituted and launched the Mexican subsidiary of the portuguese company in Mexico called AP-Grupo (coldchain for vaccines). * Connected German and Mexican companies.
- 11 months, Mar 2015 - Jan 2016
Marketing Direktorin
Alfa Wassermann Pharmaceuticals
- 10 months, Feb 2014 - Nov 2014
Country Manager
OPTRETINA
- 1 year and 5 months, Aug 2012 - Dec 2013
Head of Marketing Primary Care
Bayer de Mexico
Net sales 2013: 100 million USD (1/3 of total pharma sales in Mexico). Product portfolio: Anti-infectives, Men's Health, pain & branded generics. Reports: 3 product managers, 2 medical managers, 1 assistant. Integrated 3 therapeutic areas into one.
- 1 year, Aug 2011 - Jul 2012
Head of Therapeutic Area Men's Health & Pain
Bayer de Mexico
Budget responsibility 2011: 48 million USD. Product portfolio: ED, hypogonadism and NSAID. Direct reports: 2 product managers, 1 medical manager, 1 training manager, 1 assistant.
- 5 years and 3 months, May 2006 - Jul 2011
Head of Therapeutic Area branded generics & POS coordinator
Bayer de Mexico
Budget responsibility 2010: 36 million USD. Product portfolio: branded generics (expectorants, antibiotics, antacid, antieczematous and NSAID). Constant growth vs. the previous year and EI above market. Led 4 brands to be number 1 (Rx) in their respective market segments. 4 direct reports: 2 product managers, 1 medical/training manager, 1 assistant.
- 2 years and 3 months, Feb 2004 - Apr 2006
Product Manager
Bayer de Mexico
Elaboration and implementation of marketing plan (definition of strategy, campaign and package design); budget management; co-ordination of event logistics; sales force training. Launched actron (Ibuprofen) in November 2004 and obtained 22% MS (units) of the ethical Ibuprofens within the 1st year (MAT 12/2005) and 35.3% in the 2nd year (MAT 12/2006) becoming the leading ethical brand (units) at the beginning of the 3rd year thereby surpassing long established brands like Tabalon(Sanofi) and Motrin (Pfizer)
- 2 years, Feb 2002 - Jan 2004
Trainee
Bayer de Mexico
Worked in different areas: Sales representative (1 year), logistics, plant, production, quality control, regulatory affairs, medical department (clinical studies/ training of sales force/ PR) and during 6 months in marketing research (familiarized with all market audit tools)
Ausbildung von Roxane Born
- 5 months, Feb 2017 - Jun 2017
E-commerce & Digital Marketing
E-Business Academy LITS
- 1 month, Jun 2011 - Jun 2011
Executive Education
Harvard Business School
- 2 months, Oct 2010 - Nov 2010
Executive Education
Harvard Business School
Negotiation and competitive decision making
- 7 months, Jul 2009 - Jan 2010
Executive Education
Harvard Business School
- 8 months, Apr 2008 - Nov 2008
Marketing and Commercialization
Tecnológico de Monterrey
- 8 months, Mar 2007 - Oct 2007
Finance
Tecnológico de Monterrey
- 10 months, Sep 1999 - Jun 2000
International Studies
Johns Hopkins University
European Studies; International and EC Law
- 5 years and 9 months, Oct 1993 - Jun 1999
Political Science
Rheinische Friedrich-Wilhelms-Universität zu Bonn
Minors: Labor Law and Italian Philology.
Sprachen
English
C1 (Fließend)
Italian
C2 (Verhandlungssicher / Muttersprachlich)
Spanish
C2 (Verhandlungssicher / Muttersprachlich)
French
B1-B2 (Gute Kenntnisse)
Portuguese
B1-B2 (Gute Kenntnisse)
German
C2 (Verhandlungssicher / Muttersprachlich)
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