Ryan Hines

Content Marketing for the Financial Services Industry

-Responsible for corporate thought leadership program: external research communications targeted to current & potential investors that enhance brand perception and contribute to consultative selling. -Editor-in-chief of research review. -Marketing communications for the Responsible Investment team.

Led European B2B marketing program targeting institutional investor decision-makers in 10 countries. Budget and planning responsibilities. Vendor management (media buying, creative, events & PR agency relations).

Elaborated a market entry plan (market study, recommendations) for the UK market and oversaw implementation. Orchestrated multi-channel campaign from start to finish. Collected information and edited a study/ranking of asset management firms, the results of which were reprinted in the international press. Contacted independent financial advisers as sales prospects and for product feedback.

Coordinated a European-based global marketing network and maximized communication between its components. Designed and administered several intranet sites for document sharing. Produced marketing supports (web, brochures, product sheets) for financial products sold on a pan-European platform.