Sabeen Iqbal

• Spearheaded strategic projects encompassing innovation, renovation, and value improvement on the nutrition category. • Developed annual marketing strategy to ensure double digit brand growth in 2022 (Hellmann's 17% & Rafhan 34%) • Worked alongside a vast network of third party suppliers/agencies to create brand-fit content.

• Worked with diverse network of creative and digital agencies to create brand aligned content. • Launched a futuristic innovation in tea category aimed at increasing usability & optimizing margins for the portfolio. • Liaised with external supplier to create brand guideline to ensure cohesive brand representation across all channels. • Led the development of national promotional (POS) activities for country's largest tea brand ensuring a 30% shelf share.

• Devised and monitored month wise & annual e-commerce plan in collaboration with digital agency, implementing effective content strategies to enhance brand visibility in e-commerce arena. • Designed an innovative nationwide trade event calendar for the launch of new product in collaboration with crossfunction teams & creative partners • Executed data-driven strategies in SEM and SEO, actively collecting and analyzing campaign performance data.

• Designed and spearheaded Calcium deficiency awareness digital campaign reaching 1 Million on YouTube • Managed medical sales representatives, overseeing route planning, giveaways for doctors & POS material. • Collaborated with the field sales team to devise an omnichannel strategy encompassing pharmacies, specialist retailers, and direct channels for the successful launch of a new flavor of calcium supplement.

• Liasoned with creative design agencies to develop marketing assets for Colgate portfolio • Conducted Primary Research, Market Visits, Household Surveys & Interviews for both Brands. • Envisioned and executed on ground events & activations strategies for General Trade (GT) and Modern Trade (MT) to improve sales performance.