Sahadat Hossain

• Developed and implemented annual sales programs, ensuring the achievement of yearly sales targets (volume/value) across primary and secondary markets • Coordinated cross-functional efforts with IT, Accounts, and Logistics departments to streamline operations. • Set targets for junior staff, and orchestrated strategies that increased overall revenues. • Supervised a large sales team, including overseeing 37 distributors, 8 Territory Sales Officers, and 75 Sales Representatives across the Dhaka West region.

• Contributed area sales information and recommendations to strategic plans and reviews, achieving area sales operational objectives and implementing productivity enhancements. • Ensured that daily, weekly, and monthly sales targets were consistently met across both primary and secondary markets. • Implemented the Effective Distribution Service (EDS) strategy to significantly drive sales growth and market availability.

• Led a team of 16 SRs and 8 distributors, maintaining a robust rural distribution network. • Engineered a 100% increase in sales through meticulous KPI analysis and strategic territory management. • Streamlined rural channel operations to ensure effective product delivery and market expansion

• Addressed and resolved distributor concerns, product issues, and customer complaints promptly to maintain strong relationships and service levels. • Identified and developed new business opportunities, successfully expanding market reach and increasing sales revenue. • Monitored operational efficiency by supervising 12 Sales Representatives and 2 distributors, reducing product damage rates, and strictly maintaining First-In, First-Out (FIFO) inventory protocols.

Collaborated effectively with the sales team and management to develop strategies that achieved sales growth targets. • Conducted thorough market research to understand customer needs, preferences, and inform strategic planning. • Managed inventory and product flow using key metrics and methodologies, including: • LPC (Lines Per Call): A key performance indicator (KPI) measuring the average number of product lines sold per sales visit, which is vital in the FMCG/Distribution sectors.