Sahed Hasan

- Strategie und Umsetzung performanceorientierter Digital-Marketing-Maßnahmen inkl. Marktsegmentierung, Zielgruppen- und Buyer-Persona-Definition. - Planung, Steuerung und Optimierung von SEA-, Social-Media- und E-Commerce-Kampagnen . - Verantwortung für Media Planning & Buying, Budgetierung und Media Mix. - Datenanalyse zur Funnel- und User-Journey-Optimierung, ganzheitliche SEO (Audit, Onpage, Technical, Offpage) sowie Content-Konzeption und Zusammenarbeit mit Agenturen und interdisziplinären Teams.

- Ganzheitliches Management komplexer Digital-Marketing-Projekte (SEA, SEO, Social Media, Analytics) mit strategischem und operativem Fokus über verschiedene Branchen. - Entwicklung skalierbarer Media- und Performance-Strategien zur Steigerung von Markenpräsenz, Reichweite und Effizienz. - Planung, Steuerung und Optimierung datengetriebener Kampagnen inkl. Media-Mix, Budgetkontrolle, Google- & Meta-Ads-Performance (ROAS) sowie Tracking, Reporting und SEO (GTM, GA4, Pixel).

Develop and manage creative digital marketing strategies across various digital media. Conduct web data analysis, keyword research, SEO audits, and content optimization to identify and analyze the target audience. Coordinate with a web development agency to develop a new website layout and implement Google Analytics and social media pixels for tracking user behavior. Run and optimize digital marketing campaigns, create content for advertising campaigns, and prepare campaign reports.

Conducted research on multi-channel sales strategies of the Cargo division in 13 international country companies of the Würth Group. Identified best practices, analyzed performance problems, and discovered challenges, conflicts, drivers, and advertising media. Analyzed customer experiences, competitors, market segmentation, and product categories. Developed a recommendation package and strategic roadmap for improving multi-channel approach.

Assisted in creating monthly newsletters and quarterly communication hotspots, developing cable tie photo boards with data analysis, and marketing campaigns and sales promotion strategies. Helped develop shopping cart template and advertising concept for Cargo division's 30th anniversary, implemented marketing measures with marketing department, sorted graphics for marketing materials and created an image database. Assisted in creating presentations, customizable PDFs, and sales materials.

Assisted in developing and implementing international campaigns and promotions, standardizing marketing ecosystem, implementing online marketing and social media activities, and finding an e-commerce agency. Supported international webshop and influencer marketing projects, maintained product data in Hella Media Asset Management System, and helped develop advertising materials and sales presentations.

 Finding & visiting Potential Customer.  Sales management, direct Marketing, personal marketing and corporate Client handling.  Online marketing and marketing communication activities  Building a relationship with the customers and customer Support.

 General banking activities.  Client visiting and product presentation  Communication with the customer & remittance collection.  Credit document handling and customer support.  Assist credit manager and credit marketing team.

 Support marketing and sales team.  Communicating with potential customer and product presentation.  Assist in potential customer finding, sales and sales management

International Marketing and Customer Relationship Management, Corporate Finance, Supply Chain Management, Advanced Human Resource Management, E-Commerce.

Marketing Management, Environmental Marketing, Integrated Marketing Communication, Business Marketing, Service Marketing, Strategic Marketing, Global Marketing, Relationship Marketing, Advanced Marketing Research.

Marketing Information System, Pricing Theory & Practices, Advertising and Public Relation, International Marketing, Product and Brand Management, E-Commerce, Business Logistics, Selling and Sales Promotion etc.