Salih Başkale

• Digital marketing strategy and budget management • Creation of 4 new websites and 2 mobile applications • Sales automation and marketing automation system setup and development • Leading the emerging digital marketing technologies research and implementation • Managing both B2B and B2C digital business Key Achievements: • 930% lead increase, 90% cost per lead decrease, 65% cost per sales decrease • Achieved 15% cost saving by managing the internal media planning process

Responsibilities: • Recruiting new advertisers to promote online performance-based marketing solutions • Client consultation • Improving advertisers’ and campaign performances • Recruiting new affiliate publishing partners • Partner needs including deal negotiations, offer setup, reporting, tracking and general client support Key Achievements: • Successfully managed over 20 campaigns • Directly worked with 3 media planning agencies as a trading desk and 6 brands

• Business Development and management, contract negotiation and closing. • Negotiation of monthly agreements, pricing, and budgets with both clients and publishing team • Providing support to clients for account-related requests in coordination with other departments Key Achievements: Had the opportunity to become one of the first digital marketing professionals working on RTB in Turkey Successfully developed new business by adding 10 media planning agencies and 3 clients to the portfolio

Responsibilities: • Setting up and developing the account management department and system • Coordinating the service sales and after sales process • Managing corporate communications between the agency, customers, publishers and solution partners Key Achievements: • Had the opportunity to gain practice in digital marketing campaigns which were integrated with event marketing, promotional campaigns and applications on social media, especially all BG's of Philips Turkey ,Ontex Global Astra Zeneca,

Responsibilities: • Coordinating the service sales and after sales process • Strategy design, concept implementation stages of operations and applications on social media Key Achievements: • Experienced about an agency’s life cycle, from its birth to its rise • Had the opportunity to gain practice in operations, promotional campaigns and applications on social media for leading brands in Turkey (such as Burger King, Sbarro, Popeye's, MNG, REN Skincare, Chartis Insurance).