Salma Salah

I oversee the strategic direction and operations of our retail stores, ensuring exceptional customer service, sales growth, and operational efficiency. With extensive experience in supermarket retail, I have led cross-functional teams to drive business improvements. I am passionate about fostering a positive work culture, implementing innovative solutions, and maintaining Safeway's position as a leading provider of high-quality groceries.

I supervise and lead store employees to successfully achieve performance targets, ensure smooth daily operations, and promote teamwork and efficiency. I regularly analyze sales data to meet store sales goals while optimizing cost control and improving profitability. I promptly resolve complaints, introduce innovative customer service processes, and organize community events to enhance customer satisfaction

Responsible for managing multiple chain supermarkets in San Francisco, ensuring smooth operations and achieving sales targets and market share growth. Designed marketing strategies and utilized data analysis to optimize sales and inventory management. Recruited, trained, and managed store managers to enhance team performance and reduce costs. Collaborated with suppliers to optimize the supply chain and conducted market analysis to support decision-making

Activities and societies: Organized community service activities, including teaching support, environmental protection, and social welfare projects, to help raise awareness of sustainable development in the community

At Nanyang Technological University, I received a well-rounded business administration education encompassing leadership, strategic planning, and organizational development. The program emphasized finance, marketing, as well as innovation and global business strategy. Through case studies, team projects, and real-world simulations, I developed practical skills in decision-making, data-driven management, and cross-cultural communication.