Samantha De la Torre

Managing a team of 5 Content Managers and freelancers operating in 13 markets to create outstanding content for different channels (website, social media, newsletter, blog, etc.) Creating and implementing a framework for planning, writing, editing content to ensure content is on-brand, and complies with SEO best practices Driving content success metrics and analytics and optimizing content for conversion, including social media and SEO Driving social media marketing on main social media channels

As a Marketing Senior Executive for this growing online retailer, I reported directly to the CEO to define & implement growth strategies. My primary focus was to define digital media strategies and then implement these with the help of a team. I also managed the customer relationship strategy and acted as a sounding-board for the CEO to define and improve the day-to-day sales.

- Design, development and implementation of the marketing and communication plan - Creation and implementation of media plan comprising media selection, scheduling and budgeting across print, radio and online - Creation of marketing collateral material for the school and its different programmes - Co-creation of communication and PR campaigns with internal departments and other media professionals

- Implement integrated marketing plans using traditional and digital marketing channels, across lead generation and conversion campaigns, to ensure that recruitment targets are met. - Oversee external agencies and other members of the marketing and branding team to create, deliver relevant and appealing campaign content, ensuring alignment with the school's brand - Undertake market research and competitor analysis. - Responsible for the planning and management of events within the School.

- Creation of business and marketing plans with strong focus on advertising and promotion strategies - Preparation and execution of marketing research in SME in different industries (fashion, pharmaceutical, food) - Competition analysis as well as positioning and distribution analysis - Design and conduction of training courses for several companies

- Executed Qualitative Research Operations such as designing questionnaires and surveys - Performed quantitative and qualitative market research for several industries. - Collaborated in the preparation of clients workshops - Performed Depth Interviews and Desk Research * Analysed statistical data, identifying key trends and providing clients with valuable insights for their business