Samantha Platt

Primary Point of Conact to 106 firms and 202 clients; Performed business development; Maximized prospeccting and cold-calling; Sold almost exclusively to executives; Orchestrated client events; Acted as "extension" of President of Sales; Worked 10-15 hour days and some weekends.

Pioneered all marketing initiatives and generated all sales opportunities; Rebranded company; Wrote and executed 40-page Marketing Plan; Created and sold new suite of services; Sold almost exclusively to executives; Built strong relationships with existing and new company partners at all levels; Acted as company's primary liaison; Coordinated and negotiated B2B programs; Managed tradeshows and provided overall logistical strategy and ROI measurements; Managed budget.

Managed Faconnable events with department Manager; Held seminars to educate team on products; Led team in personal trade/sales.

Strategized integrated marketing campaigns for multiple accounts across various categories; Assisted in coordination and execution of tactical non-traditional programs to support client marketing initiatives; Monitored clients' industry to maintain knowledge base; Worked collaborativley with team to plan for branded events (always the primary brand spokesperson); Built and maintained relationships with media and brands; Managed budget in Quickbooks; Maintained and expanded FileMaker Pro database.

International Business International Marketing Italian