Samer Ahmed

o Translate brand strategies into brand plans, brand positioning and go-to-market strategies. o Establish performance specifications and sales estimates. o Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) o Coach the team and get the best from each member. o Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. o Oversee marketing and advertising

o Conduct market research to find answers about consumer requirements, habits and trends. o Brainstorm and develop ideas for creative marketing campaigns. o Liaise with external vendors to execute promotional events and campaigns. o Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. o Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)

o Pro-selling activities, marketing events and Budgeting Management. o Managing subordinates, being responsible for their orientation and appropriate application of marketing strategy. o Responsible for newcomers initial training program in United Arab Emirates and Oman prior to the induction training. o Responsible for the analysis of UAE sales on weekly basis.

o Studying of market needs, overcoming market challenges, brand management and establishing company’s profile in the market. o Organizing company's events, preparing marketing presentations and ensuring the appropriate application of marketing campaigns in both consumer and wholesale sectors. o Achieving the market share objective and creating the appropriate marketing message for each product.

o Promoting the company’s products to healthcare professionals. o Enlisting products in key accounts. o Continuous prospection for new areas and customers for continuous business growth. o Pre-planning for the activities and estimating the cost on weekly, monthly and annual basis.