Samrudhi Desai

Designed user flows, navigation, and scalable design systems for web platforms, improving usability and information architecture. Conducted user research and usability testing to create intuitive, user-centered solutions. Collaborated with cross-functional teams to deliver effective digital experiences.

Started as Senior Print Designer creating campaigns, brochures, and retail branding for global clients including Staples. Expanded into illustration & digital campaigns for brands like Dabur, Netflix, BMW India, public initiatives. Transitioned to digital design for major brands (L’Oréal, Garnier, T-Mobile, Cigna), delivering web and marketing assets and earning promotion to Senior Creative Designer.

Designed bespoke carpet and wall rug concepts for luxury hotels and cruises across global markets. Collaborated with international designers and project managers on trend-driven, client-focused collections. Supported project delivery through coordination, workflow management, and design development.

Designed print advertisements for leading US and UK publications, delivering high-quality campaign creatives for international clients. Collaborated with cross-functional teams to develop campaign concepts and ensure accurate delivery. Mentored junior designers and improved team productivity through workflow optimization and quality processes, earning Best Mentor of the Year (2013).

Designed brochures, logos, leaflets, banners, hoardings, standees, advertisements, power points and other marketing/ packaging products.