Sander Koutstaal

Business Professional with expertise in jointly developing business, marketing, category strategies combined with clear execution programmes. Business Consultancy for the Food & Agri Sector

Business Professional in general mangement, business development, strategy processes and execution, M&A, with over 25 years experience in food. Since 2001 I have been working for FrieslandCampina in various general management & commercial positions. Since 2022 started a new challenge at DPC Food, a joint venture of Ausnutria and Amalthea. In a start up environment a new concept CleardMilk is launched based on innovative patented technology

Managing Director of Zijerveld; Turnover > € 600mln, volume >100ktn, employees > 600. Customer Intimacy strategy; By jointly developing customer specific approach aim is to realize added value category growth. Shopper & category management is combined with fine grained supply chain expertise which leads to maximum execution on the shopfloor. Leads Management team consisting of commerce, supply chain, finance, HR, procurement, marketing. Reporting to Executive Board FrieslandCampina

BG Cheese, Butter & Milkpowder. Operating Company Cheese realizes net sales value of over € 1,8bln. BU Retail realizes net sales of € 900mln and markets 180ktn of cheese, serving top 25 retailers in Europe Leading an international sales & marketing team with local offices throughout Europe implementing a value added strategy, Leading European Retail Group, management team consisting of sales, marketing, trade marketing, supply chain, finance, r&d. Member of the Management Team, M&A teams, Innovation teams

BG Cheese, Butter & Milkpowder, Operating Company Butter realizes net sales value of € 570mln and markets over 160ktn of butter

-Responsible for B2C & B2B in the area's Middle East, Africa, Central America -Responsible for realisation of local presence in Middle East region by setting up cooperations by acquisitions or joint ventures

National Account Manager for Campina branded & private label consumer goods at (among others) Albert Heijn, Laurus, Superunie

Responsible long term new product development, strategy and implementation for health brands Vifit and Optimel

Brand management for the health brands Vifit, Optimel and Mona. Responsible for launch of health brands Optimel & Vifit

Brand management of the brands Gouda's Glorie, Diamant