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Mag. Sandra Prüfer

Selbstständig, International PR Consultant, Media & Digital Relations
Bonn, Deutschland

Fähigkeiten und Kenntnisse

More than 20 years of work experience in public re
journalism (print
TV
online)
international development
intercultural communication and profound knowledge
European and African media markets
Pressearbeit
Redaktion

Werdegang

Berufserfahrung von Sandra Prüfer

  • Bis heute 13 Jahre und 10 Monate, seit Aug. 2011

    International PR Consultant

    Media & Digital Relations

    PR consultant / journalist / media & digital relations / content & campaign development

  • 4 Jahre und 9 Monate, Nov. 2006 - Juli 2011

    Senior Media Relations Specialist Europe/Africa

    Rotary International

    - Responsible for developing and implementing media outreach strategies for Rotary International and its Foundation in Europe, Africa and the Middle East - Cultivate and maintain press contacts to generate coverage in major media - Produce media kits, news releases, op-ed pieces, news features, public service announcements, social media content and other material to promote Rotary’s programs and activities - Provide PR tools and training to Rotary club members in the region

  • 1996 - 2006

    Freelance journalist and TV producer

    Self-employed

    ABA Journal; Alaska Newspapers Inc.; Editorial Office Silicon Valley; Tagesspiegel; Rheinische Post; Westdeutscher Rundfunk; Direkt TV Dokumentationen, others - Wrote news, feature and travel stories with a focus on media, film, nature, and society - Coordinated video shoots, arranged interviews, and did research for German and U.S. television productions

  • 1 Jahr und 7 Monate, März 2003 - Sep. 2004

    Reporter / Photographer

    Nome Nugget Newspaper

    Wrote weekly articles, made photos and developed story ideas for a city newspaper; edited copy; set editorial fixtures and layout; arranged production

  • 2000 - 2004

    Fish and Wildlife Technician (Research Assistant)

    Alaska Dept. of Fish and Game

    - Prepared and distributed press materials and public service announcements; wrote for professional publications - Coordinated community outreach services; served as a liaison to commercial fishermen - Assisted in research and fishery management projects (test fishing, subsistence and field studies)

  • 1 Jahr und 2 Monate, Aug. 1995 - Sep. 1996

    Marketing and Communications Associate

    UFA Film and TV Productions (Bertelsmann Group)

    Created press releases and media kits, coordinated press relations and public affairs, and assisted with the founding of an association of Berlin-area media professionals

  • 1992 - 1995

    Public Relations Officer / executive assistant

    Studio Babelsberg/Euromedien (Affiliate of French CGE Group)

    - Organized events and conferences; created brochures; planned and coordinated publicity for an international film studio - Served as French, English, German translator/interpreter and production coordinator during international co-productions

Ausbildung von Sandra Prüfer

  • 1991 - 1996

    Communications

    Freie Universität Berlin

    Publizistik (Hauptfach), Romanistik, Politologie

  • 1990 - 1991

    Etudes Franco-Allemandes

    Sorbonne Nouvelle, Paris

    French literature and history

  • 1988 - 1990

    Communications / Journalism

    Westfälische Wilhelms-Universität, Münster

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Muttersprache

  • Französisch

    Fließend

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