Sandra Yönter

Identifying a Marketing and International vision based on the identified potential, developing a relevant though ambitious strategy and translating it into an action plan, in partnership with the Management and the company's various departments.

Opened and managed a new entity in Berlin with 40 team members Managed and monitored the P&L and deliver a growth strategy for both international markets and the sellers community globally Developed and optimized operating plans including site launch, operations, marketing activities and sellers segmentation Created operating systems & structures that support business growth, including expanding legal & financial capacities

P&L responsibility: • Built out Art.com's business network, including partners, vendors & agencies • Set up brand building strategies, including business development opportunities • Built an understanding of market and key customer segments, and developed Merchandising products, onsite features • Developed localized communications for key website assets and marketing collateral

- Drove sales & growth in France - P&L responsibility of local business - Managed, improved existing media partnerships ; negotiated financial agreements and new strategic partnership deals - Coordinated the overall execution of online acquisition and brand awareness activities - Monitored performance reports

Design & implement online & offline marketing plans to increase global turnover Plan & implement Internet marketing efforts including supervision of website design, content and maintenance Oversee corporate communications activities including external/internal communications, public relations Supervise and hire Marketing teams (8 people)

Developed online marketing strategy and set goals for campaign performance Implemented, tracked and analyzed ROI campaigns to optimize revenue and profitability Managed assigned agencies and third-party relationships, such as partners (MSN) Prepared standard reports for the US management Interface with HQ creatives, IT and operational teams to maintain communication on marketing initiatives, projects and process

- Prospected and sales focus in a geographic location, targeting general practitioners & hospital doctors - Delivered information on drug characteristics (properties, indications) - Organised group events for healthcare professionals (conferences, seminars) - Monitored regional performance, competitors’ activity, followed up regulatory and professional information

Prepared claim files for the French Health Products Safety Agency (AFSSAPS) and to the Economic Committee for Health Products (CEPS) within the Economic and Governmental Affairs department.

P&L responsibility for on- & offline marketing budget Conducted market studies & competitrs analysis Created & launched internal new websites (mini-sites) & products or dedicated to clients Determined short & long term content or partnership opportunities Continuously improved websites' look and feel, and refined the customers' experience Managed designers, marketing team and programmers (up to 15)

Marketing, International business