Sanjana Verma

-Wrote long-form articles, blogs for over 50+ clients globally over a span of 2+ years -Designed marketing materials such as pitch decks, presentations, blog graphics, infographics, and website visuals

-Worked closely with artisan communities and traditional crafts across various regions in Bihar and Bengal -Engaged with stakeholders, including artisans, buyers, and vendors -Collaborated with artisans to understand challenges within the craft ecosystem

-Designed marketing materials, including pitch decks, presentations, website blog posts, infographics -Ensured all visuals are on-brand and adhere to the company style guide -Also played a role in generating leads through Apollo.io

-Researched the Madhubani craft and current industry trends -Collected data on current craft techniques, processes, and materials -Work with NGOs in Darbhanga, Bihar to understand market needs -Collaborated with artisans and identified themes for crafting two home textile collections -Illustrated several motifs, design concepts & themes along with the artisans

Worked on conceptualizing & designing prints for their upcoming design collection for Spring 2021 Home Collection on the theme- 'Wilderness' which revolved around exploring the flora & fauna. And presenting them in a subtle, delicate form through the use of abstract forms, textures & majorly focusing on foliage and silhouettes.

-Built B2B digital catalogues for Kalamkari and Mangalgiri saree artisans in Andhra Pradesh, designed in PowerPoint so artisans could edit them later. -Learned how the org runs its self-reliance model for artisans, including things like setting a minimum order quantity (MOQ) before a product made it into the catalogue.

-Comprehensive documentation of the Solapur Towel Handloom Industry -Gathered primary and secondary data through interviews, focus group discussions, and surveys -Identified the major players & problems in the industry and conducted a SWOT analysis of the same

-Mentored 100+ students of Kallam Anji Reddy Vidyalaya (KARV) by Dr.Reddy’s Foundation -Taught Conversational English to students -Created & ran a school club for Visual Arts -Developed a curriculum on Visual Arts & facilitated the same to the students