Santiago Cimas Valderrey

Define commercial strategy as well as implementation of tactical decisions in order to assure maximization of sales

Departamento: Finanzas, Foresee Potential Financial Risks and Opportunities to help Senior Management take the right decision. Analyze P&L´s from Nike categories (Football, Women´s, Running and Sport Culture) and P&L´s from football clubs (FC Barcelona, Valencia CF, Porto, Atletico de Madrid). Create budget and forecast and control Expenditure in Opex and Marketing Expenses (reached 98% Forecast Accuracy). Control the Approvals for the acquisitions/ renewals of Marketing Assets (Sergio Ramos) Capex Con

Departamento: Finanzas, Provide EMEA Functional Directors with a clear, complete and accurate overview on Operating Expenses at Pan-European level. Responsible to create budget and forecast and control Functional Expenditure in Opex. Keep clear communication with all the EMEA country controllers. Presentations of the quarterly financials to the EMEA Functional Management. Invest to Grow Project to reduce costs and positions by 10%, allowing EHQ to reinvest a portion of the savings.

Departamento: Finanzas, Assist the Footwear Finance Director to control Gross Pricing Margins per Category, Country and Product. Origination of the FW Pricing Pack on a seasonal basis. Provide visibility to all the EMEA Country Teams on the Future bookings Value and Gross Pricing Margins. Implementation/ Testing/ Business Liaison of the new Pricing Toothe Business Units Monthly Category Pack report to provide visibility to the FW Category Leaders

Departamento: Finanzas, Negotiating with Credit Proposals related to the main ABN Amro Corporate Customers with a threshold higher than ½ Million Euros, processing credit data, supporting local branches ,maintaining the reliability of the data and restructuring the database