Santiago Pecha

Concept and development of high performance products and soft goods

I have worked on the Marketing Department complementing and defining aesthetics that helped CONTACT's visual communication being consistent and well defined. I aided in the construction of some of the visual language for most of the communication done by the company.

As one of the main Industrial Designers in the studio, my goal was to tackle product design opportunities with feasible and production-efficient ideas, starting from the concept drafting/sketching, and later creating CAD models which were evaluated for further tweaking and enhancement. The products developed by the studio were mainly house hold items, furniture, and bath faucets.

The design connections between industrial products and the design interfaces, where software and hardware create a scenario for improving our living styles. This master gave to me an understanding about the way in which technology can cause an improvement on product design.

This master was focus on understanding Industrial Design in a multicultural level. I worked with international designers on projects for international and Italian companies.