Sara Morandini

Responsible for marketing and communication strategies, plans and activities targeted to technical audiences across all segments (enterprise, small & medium business and partners): - Definition and coordination of the marketing plan for Italy - Customer and partner satisfaction strategy management - New products positioning and launch plan management - Community manager leading online community/influencer-based strategy and plan - Market research, customer segmentation, competitive analysis

Responsible for product communication strategies, plans and campaigns for B2C and B2B markets: - Project management of marketing & communication campaigns, including: events, trainings, web conferencing, e-seminars; web, television, radio and press advertising; direct marketing; digital and relationship marketing - Coordination of online-offline brand and product strategies - Management of communication agencies

Responsible for hardware and software solutions targeted to small and medium enterprises: - Business planning - Forecasting, monitoring and reporting of sales and revenues - Channel strategy management: sale force effectiveness and organization, indirect channel development. Business plan optimization and incentive programs. Partner recruitment and training programs.

Graduation Grade: 110/110 summa cum laude. Gold Medal.