Sarah Duft

Development and implementation of strategic branding and marketing communication concepts in the luxury fashion market; planning of and content creation for cross-channel marketing activities; planing, steering and implementing of fares, in-store-events and business cooperations

Assistance and control function during the pre-order phase; support to key accounts; processing of returns and credits; support to logistics department; notification of consignments in Amazon Vendor Portal and clearance of goods

• Direct Marketing Plan and Budget (Region Asia Pacific) • Research and listings of industry associations • Creation of case studies for Cresco Data’s clients • Ghost writing of blogs

Evaluation of tools concerning HR development; analysis, development and implementation of SOPs; assistance in procurement and budget planning for cultural programs

• Consignment sale • Dispatch preparation • Developement and execution of optimization processes

Master in International Management (ranked #17 by the Financial Times) Relevant Courses: Brand Management, Digital Marketing, Corporate Social Responsibility, Advanced Marketing, Advanced Strategy, Statistics, Luxury and Fashion Marketing CGPA: 17,7/20

Management Exchange Program/Semester Abroad Study Focus: Integrated Marketing Communication & Consumer and Buyer Behavior

Study Focus: Corporate Communication and Business Profiling Thesis: "The effects of website environmental cues on purchase intention. An empirical study with trust as a mediator. "(grade: 1,00; on a 1-5 scale)