Sarah Gerard

Multi-target marketing strategy Action plan and strategic plan Market analysis from qualitative and quantitative data (IMS, Thalès, NPA, surveys) Monthly sales reports Presentations to the Sales Force and the Top Management Operational marketing: visual aid, material for HCP Medical congresses: organization, booth creation, invitations and participation

- Launch of a new implantable cardiac defibrillator: Marketing strategy, segmentation and targeting of the partners hospitals Board meetings with KOLs Launch plan and key marketing messages Sales forecasts and pricing strategy Sales force training - Launch of an iPad app: Construction, content upload and communication for the launch Presentation and demo to the Sales Force Post-launch follow-up and management

English-speaking team Product development for the brand Darphin: creative briefs, artworks, timelines Strategy and price positioning: benchmark and market studies (IMS, Celtipharm and QlikView) Sales analysis (sell in and sell out) International Intranet management and communication to the markets Commercial presentations (in French and in English)

Product development: packaging, claims, product name, COGs Drafting of marketing folders, product sheets and press pack Creation of POS tools: DTP, printing quotes, order follow-up Evolution of sales analysis, conclusions and strategic proposals Regular contacts with R&D, Quality/Regulatory and Sales

Clinical cases presentations Consultations and therapeutic education to the patients Follow-up and verification of the medical prescriptions Daily visit to patients with the medical team

Discovery of the job of dispensary pharmacist Cosmeceutical advice and dispensing of medicines Inventory management and order receiving

Team work, case studies presentations (in French and in English) General marketing, pharmaceutical marketing and management Finance, accounting and management control Business development and capital venture

Thesis subject: “Diagnosis and management of atrial fibrillation: state of play of current practices and concrete example of innovation in the field of medical devices.” Graduated with highest honour In collaboration with the firm Medtronic