Sasha Lubojanski

• Developing and executing concepts and copy for integrated, web, TV, digital, and social media campaigns for international brands (B2B & B2C) • Writing corporate design manuals and brand books • Developing brand voice and tonality, headline mechanics, claims, taglines and names • Conceptualizing and executing newsletters, editorials, press releases and brochures • Writing and leading client presentations and workshops (in Germany, Netherlands, UK)

• SEO copywriting for broad range of clients: medical, tourism, residential, industrial and premium sectors • Translation and transcreation of creative and informative texts (ENG-RUS-HEB) • Writing articles, marketing materials, webpage content and banners

• Managed and developed brand’s online reputation in German and Russian markets on social media platforms (Facebook, Instagram, VKontakte) • Created and executed content plans to maintain and promote brand presence • Monitored campaigns to evaluate their efficiency and suggested ways for improvement • Wrote resonating and engaging content to raise brand awareness and generate traffic • Worked closely with influencers and international brands to create valuable cooperations • Led a marketing blog

• Worked closely with the creative team to create engaging concepts for digital campaigns • Supported the Lego team in game development, ideation and storytelling • Did market research and conducted internal presentations • Supported the creative team during commercial shootings

Under the guidance of Max Timm and Björn Neugebauer. • Worked closely with the creative team on communication concepts development • Worked on award briefings and contributed to creative brainstorming

Under the guidance of Chris Garbutt. • Worked closely with the creative team on concept development for integrated campaigns • Worked on award ideas and participated in the agency’s creative brainstorming

• Developed and executed creative concepts for digital campaigns • Wrote copy for banners, online activities, webpages and SEO content • Concepted and wrote scripts for TV ads and radio spots

• Concepted and wrote scripts for radio and TV spots • Translation and transcreation of marketing materials (Heb-Rus-Eng) • Came up with creative ideas for online banners

Bachelor of Education (B.Ed.), Cinema and Masscommunication