Scott McNulty

Delivering on Dotomi's vision of profile driven advertising by designing systems that allow granular real-time decisions regarding content selection, media placement, delivery strategy and yield optimization.

Oversee and manage Dotomi's technical integration and implemenation of strategy with clients and publishers. Responsibiities include managing the client integration team, publisher integration, data solutions as well as process automation.

As CIO I was responsible for collecting and analyzing data from their six million plus visitors per month to determine and influence consumer behavior to increase signup and retention rates. I built the position from scratch and championed the idea in the company of using business intelligence to help guide design, content and marketing decisions.

AffTrack provided automated collection of e-commerce revenue data with a platform for reporting and analysis for affiliates. Clients included Excite, iWon, LookSmart, BizRate, MyPoints, uPromise.