Scott Williams

Responsible for all international marketing communications activities associated with the company's partial discharge diagnostics and monitoring business segment as well as with the company's solution set for testing and monitoring rotating electrical machines.

Specialized in providing a full range of online & offline marketing communications expertise and services to growing European-based organizations in a variety of industries that are seeking to differentiate themselves from the competition, to expand their reach regionally and/or globally, to be seen and heard clearly in the marketplace, and to enhance interaction with their target audiences, both internally and externally.

Global Responsibility for: Marketing Strategy, Brand Positioning, Corporate Design, Direct Marketing, Public Relations, Social Media, Advertising, Website Optimization and Events

Established and led the company’s global Marketing Services Group responsible for: Apparel selection and evaluation, brand development and positioning, graphics and photography, newsletter marketing, social media, PR, market research & web analytics, promotions, events, content management & localization

Managed all EMEA marketing communications activities associated with five of the company’s 12 product lines / Wrote & edited text for press releases & technical articles published regularly in international publications, product brochures and catalogs, technical datasheets, customer newsletters, web content, advertising, direct mail, training materials and promotional film scripts / Managed the localization and production of all materials into multiple languages through outside agencies

Created & maintained the company’s complete corporate identity / Concepted, planned, implemented & monitored all communications activities in the UK, continental Europe and North America, including exhibitions, product road shows, public relations & advertising campaigns / Developed & maintained the company’s global website & partner portal / Wrote, designed & produced all product brochures, user manuals, product packaging, exhibition graphics, advertising & direct mail

Developed, implemented & monitored regional communications plans and budgets / Planned, implemented and monitored public relations and advertising campaigns, as well as trade show and event activities throughout Europe, the Middle East and Africa / Wrote, edited, designed & coordinated the production of advertising, direct mail, customer newsletters, product brochures and sales support materials / Wrote & edited press releases and articles for regular publication in trade journals

Wrote & edited press releases, articles & product literature / Coordinating the localization of marketing materials into a variety of languages through an outside agency / Planned, implemented & managed press conferences and press-related activities at international exhibitions / Planned, implemented and managed sales meetings, exhibition participation and product road show events throughout Germany / Planned & implemented print advertising campaigns / Managed suppliers

Worked closely with product management and sales teams to develop product messaging & communications strategies / Wrote, edited & coordinated the design & production of all product-related advertising, direct mail, brochures, technical data sheets & training materials / Planned, implemented & coordinated product launch events / Planned and coordinated product photo shoots with external photographers / Provided strategic guidance to external advertising & public relations agencies

Developed, implemented & monitored annual communications plans & budgets / Provided communications counsel & support to product management & sales teams / Wrote, edited, desiged and produced all product advertising, direct mail, brochures, technical data sheets, training & sales support materials / Managed the marketing communications team responsible for public relations, newsletter marketing, events & telemarketing / Selected & coordinated the work of external agencies

Wrote & edited text for press releases, trade journal articles, customer & employee newsletters as well as product brochures & datasheets / Coordinated product photography with external photographers / Maintained trade press contacts & secured regular press coverage

Planned & coordinated marketing projects in support of the company's distribution sales channels / Wrote, edited & coordinated the production of customer newsletters & sales support collateral / Supported marketing & sales teams with exhibition planning & regional sales meetings/seminars / Processed marketing support requests from distributors

Maintained press contacts for various practice areas / Wrote & edited press releases & articles on a variety of practice areas, as well as securing their placement in business & trade publications / Coordinating press conferences and press activities at exhibitions

Best practice principles of Search Engine Marketing (SEO & SEA) and results monitoring

Strategic planning, implementation & monitoring of online marketing activities, including: enhancement of website usability & key words (SEO), effective use of SEM & social media channels, as well as the analysis & interpretation of visitor behavior & statistics

Social Media strategy, concept development, implementation & monitoring

Methods, tools, process development & resource planning for marketing project management

Goal-oriented gathering, analysis & interpretation of website statistics

Public Relations