Sean Cassidy

• Lead global SEO team and contractors, achieving 6x growth in organic channel traffic and 3x organic conversions. • Built out non-branded content hubs that generate 40% of organic traffic. • Managed external agencies for paid channel, doubling paid conversions from 2018-2021. • Restructured content for GEO to drive AI search performance for citations, mentions, and leads. • Leverage LLMs to combine real-time SEO data with content prompts to facilitate clustered topic ideation and drafting

• Pitched, evangelized and insured customer success by leading a strategic customer consultancy group for a new SEO-focused content optimization platform – BrightEdge Content • Worked with more than 40 customers from a wide range of B2B and B2C industries to identify quick win opportunities and plan long-term success strategies on the platform • As part of a “start-up within a start-up” R&D team, worked with product development on road map and future functionality build-out

• Ran content strategy and programs for demand generation (top funnel, mid funnel, ABM) • Helped build largest top-of-funnel lead and MQL volume in company history during 2015 • Launched PROS’ first co-marketing campaigns with ISV and SI partners

• Ran inbound marketing programs and platforms for high-growth SaaS company, including all web properties, partner/alliances marketing, social channels, and content • Launched highly successful quote-to-cash certification program • Expanded co-marketing programs with other Salesforce ecosystem vendors; significantly boosted SEO and PPC campaign results

• Led several marketing initiatives in support of successful Model N IPO, including rapid branding and Web site overhaul and NYSE IPO day branding. Also contributed to road show materials development. • Created and executed successful value-based selling campaigns for pharma and med tech industries that targeted key executive decision makers across various funnel stages

• Developed collateral, presentations, and content, including LOB newsletters, for Global Customer Programs organization

• Launched and marketed successful Java developer conference • Managed content planning, speakers, logistics, and demand generation for VSLive! developer conference

• Oversaw the strategic and tactical execution of ad-supported trade show publications across multiple brands • Led an onsite, overnight publishing newsroom at major tech conferences with more than a dozen employees and contractors • Hired and managed staff of editors, production specialists, and freelancers; managed department budget